These samples can be used for email, or for sending a thank you letter in the .. Getting business cards from each person you met with during the interview is.
Showing sincere appreciation is one of the easiest ways to build a closer relationship with your customers. It’s simple, but remarkably few companies ever take the time to genuinely thank customers for their business.
When it comes to standing out against entrenched competitors, it’s critical for ecommerce businesses to find their moments of opportunity. It’s rarely practical to compete on price or efficiency. However, new and growing stores do have a set of differentiators worth investing in: product, brand, and customer service.
Companies that focus on creating meaningful customer experiences can choose to compete on loyalty and word-of-mouth, beat the behemoths, and carve out their own place in the market.
In this pursuit, thanking customers for their purchase goes a long way. In fact, 68% of businesses have lost a customer because they feel a company is indifferent to them, and nearly half of American consumers say appreciation for them as a customer is an indispensable part of providing excellent care.
Being purposeful and personal when thanking your customers can help showcase the human aspect of your brand, create connections, and build customer loyalty.
Sending the perfect thank you doesn’t need to be complicated. In fact, most consumers don’t have a high bar when it comes to appreciation: a study by TD Bank found that 60 percent of consumers said appreciation should be conveyed by saying thanks directly to the individual, while 44 percent agreed that thank yous should be personalized.
Show customers that there's a real human behind the scenes and behind the screen.
Thank customers without an overt expectation of anything in return. For example, don’t ask them to “share on social media,” and don’t pester them to buy in the same breath. Simply express gratitude, personally and directly, for being a customer and placing trust in you to deliver. That’s enough to create a connection.
It might feel overwhelming, or even disingenuous, to personally thank every customer with every order—and as your business grows, it will be impossible to manage all by yourself. For that reason, it can be helpful to segment customers into the groups that you’d like to prioritize.
For example, handing out a swanky gift package with every order is a surefire way to blow your budget. But segmenting high value customers and sending them a handwritten note with a branded gift can cement an already positive relationship. Here’s a few ways you can group your customers for different tiers of thank yous:
The budget for your thank you program will be linked with the number of customers who you want to reach out to. But even if you’re hoping to show gratitude to all of your customers, you don’t need to spend a ton of money to create moments of delight.
In The Thank You Economy, Gary Vaynerchuk writes: “It’s not the money that makes these efforts shocking and awesome, it’s the care and creativity involved.” Frugal wows are often just as effective at creating that connection.
We’ve got lots of examples of simple cost-effective ways to thank your customers below.
Depending on whether you’re including a thank you in every box, or just occasionally sending out swag, decide on a repeatable process to get those thank yous in the hands of your customer. It doesn’t have to be automated, but structuring the process will make sure it happens.
You don’t need to spend a lot of money to create genuine moments of delight.
If you’ve got a team working for you, provide an easy way for them to nominate customers for thanks. It might be a Google form or a Friday afternoon session writing handwritten cards.
Pulling the entire team into these moments of delight creates a culture of gratitude for your customers.
While creative planning and smart decision-making set the stage for delight, at the end of the day you still need a few simple ideas to act on.
If you’re in need of a little inspiration, next we’ll cover six ways you can spread the gratitude around, as well as share a few examples of businesses who go the extra mile for their customers.
A tried and true way to thank your customers on a dime. Writing a personalized thank you note shows that there’s a human involved behind the scenes and behind the screen.
Thank you notes are effective because they’re a bit of a lost art. Think about the last time you actually sent a handwritten letter, instead of quickly firing off an email or a Facebook message. Those mediums allow for incredible efficiency, but a handwritten card goes beyond the ephemeral nature of our digital inboxes and creates something tangible and meaningful.
Remember these five tips when writing the perfect thank you note:
A business that describes themselves as “a business built on love” knows a thing or two about making a connection. Customers will almost always receive a personalized, handwritten note inside their sock order.
“Best customer service ever!” Sending a handwritten note after a difficult customer support interaction can help create a positive resolution. Epic Bars followed up with this customer after they were unhappy with a recent order and made a fan for life.
The card says it right on the front: Thank you! ZULZ Bag Co. likes to add a handwritten card and stickers to orders, welcoming customers to the ZULZ family.
When Julia Alena contacted Chewy’s customer support, she wasn’t expecting much. But not only did she get the resolution she wanted, she also received hand drawn pictures of her dogs! That’s going above and beyond handwritten notes, but I expect they’ve earned a customer for life.
While sending a handwritten note in every order might not be scalable, you can always set a monthly goal for yourself or for your team. Brandon Eley, founder of 2BigFeet explains how he ensures he contacts as many customers as possible with a goal: “It's my goal to send 1,000 cards every year, which works out to just 4 cards every weekday.”
Involving your entire team helps create a culture of gratitude for your customers.
You might also send out thank you cards after replying to a customer, a special order, or a holiday. It doesn’t just have to be a card inside the order.
If you'd like to streamline this process a bit, you can use a service like Postable or Touchcard to send out thank you notes on your behalf. For one-off notes, or if you'd like invest a bit further in this idea, there are a number of online options for sourcing quality cards that will brighten up your customer’s mailboxes, including Lovepop, Galison, E. Frances, Burro Goods, and Paper Luxe (all built on Shopify).
Adding something small to an order that’s heading out the door is a great way to say thank you. You’ve already paid for the shipping and the box, so this is one of the most cost-effective ways to give customers a little extra delight.
Packaging inserts are all about exceeding customer expectations. Unboxing is an experience in itself, and customers look forward to the moment they get to hold their new product in their hands. They are primed to be “delighted” with just a little extra effort. It’s also an opportunity to add value to the order through beautiful how-to manuals, and upsells.
Below are a few standout examples from stores who understand the value of delivering a small surprise.
VisionDirect always tosses in a small package of Haribo candies into their boxes of contact lenses. It’s something small, but adds that extra sweetness to a somewhat dry unboxing experience.
Frank’s brand is bold, to the point, and all about beautiful bodies. They include a package insert with their body scrub orders that reinforces the brand, offers a simple how-to, and encourages customers to stay in touch through social media.
An apparel company with a dedicated fan base, Hyena Agenda throws in a handful of stickers with every order. Customers love sharing pictures of their haul on Twitter, and spreading the brand name by throwing their stickers on cars, laptop cases and everything in between.
Package inserts can be as targeted or as catch-all as you like. Just make sure you keep a stack next to your order packers and toss one in each box. Need to stock up on package inserts? Check out these providers for high quality stickers, business cards, and flyers.
Business cards or promotional material:
Is there anything customers like more than a free sample? Tossing in a small sample or gift with their order is a great way to say thank you for purchasing.
Free samples aren’t just an amazing way to surprise and delight your customers, they also showcase something the customer hasn’t tried yet. If they like it, you might even see them purchase in their next order. Just be sure to try and match the sample to your customer’s profile as much as possible to make sure it’s something they can use.
Beardbrand will throw in a couple samples of their top selling products into bigger orders for customers to try.
The recipe kit delivery service will frequently pair with brands that they think their customers will love. These little samples are a nice surprise and value addition to the meal.
If you want to take things a step further, try recording a personalized thank you video for your customers. The great part of videos is that it’s impossible to fake being personal. The customer knows how much time you’ve really put in.
Whatever the medium, the key to thanking customers is to be personal, thoughtful, and genuine.
Personalized videos come across as very thoughtful, because they are time-consuming, manual work. Send videos in a post-purchase follow up, or as a separate interaction entirely. Videos are particularly great for special occasions and holidays where you can be creative with the theme.
Every new customer gets a personal video from the founder and creator, Ryan Popoff. They aren’t particularly scripted, but they are warm and welcoming and showcase the humanity behind the brand. You know you’re not just getting a factory made item.
Everyone at Wistia uses a video signature that features a little introduction to who they are. These could easily be adapted for thank you videos on receipts, or sent out during the holidays.
Videos are a great experiment to run if only to see how customers react. There’s so many different ways to use videos in thanking customers, which means you can really get creative! Here are a few tools to check out to create quick, personalized videos:
Rewarding loyal customers with discounts and coupons is a great way to keep them coming back while thanking them for their patronage. Although you have to be careful with discounts as they can train customers to wait for deals, sending a discount to a new customer is usually a cost-effective way to get them to return and make another purchase.
Not only is the email really inspiring, Outdoor Research gives a discount code for customers to enjoy 15% off their next order.
Julep runs a makeup box subscription and always adds a little bonus for customers who need to stock up.
Writing copy for your coupons can be a bit tricky, because you don’t want to come off as trying to make a sale, or overly pushy. Use words to promote the exclusivity of the coupon like:
Discounts can either be sent separately, as a package insert, or in a thank you email. If you’re creating discounts, make sure you use a unique coupon code so that you can track how effective it is.
Showcasing your customers is a great way to share how much you appreciate them, publicly!
Build strong customer relationships to elevate your brand above the competition.
User-generated content (UGC) is especially great in the creative industries, because your customers rely on exposure to grow their own audience. For example, hairdressers love to be featured on Instagram. Small businesses love a shout-out on Twitter or on the blog. It can help give them credibility and gain clients. Plus, it creates a bond between you and them.
Showing off their product is just one advantage for Luxy Hair’s user-generated content. It also helps their clients build their brand through sharing beautiful images.
WATG will frequently share their customer’s knitting projects on Instagram. Their customers love it, and it gives their feed more of a community feel.
To find great content to share, create a hashtag that customers can use on their own posts. Before sharing content, make sure you ask permission from the owner.
There are so many different ways to thank your customers, and create moments of delight post-purchase. Remember, the key is to be personal, thoughtful, and genuine. Customers—and people in general—love a sincere thank you but dislike insincerity.
When you have an attitude of gratitude, creating connections with customers is natural. Building these customer relationships gives you the opportunity to elevate your brand above the competition.
Sarah Chambers is a Customer Support Consultant and founder of Supported Content. When she's not arguing passionately about customer service, she's usually outdoors rock climbing or snowboarding.
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Business thank you letter examples including appreciation notes for employees, managers, colleagues, clients, vendors, networking contacts, and more.
A business thank you letter, whether hard copy or email, builds and maintains relationships in the professional world. It’s important to let colleagues, employers, vendors, networking contacts or other individuals know that you value their time. In any business arrangement, the initial meeting is only part of building a connection. Sending a business thank you letter is a great way to build rapport with your contact and communicate your intentions for the future. Here are some examples of when to send business thank you letters:
Thank you letters show potential employers, colleagues and other business contacts your dedication to the professional relationship. Other benefits of expressing your gratitude in this form include:
Related: Guide to Writing Thank You Notes
Aim to be prompt when sending a letter of thanks. A thank you note immediately following a job interview, for example, shows your desire to get the job. Sending a thank you letter after your company bids on a contract shows the organization that you want their business. No matter the occasion, a quick follow-up is best for sending thanks.
Once you have decided to send a thank you note, follow these steps:
A handwritten letter is more personal and shows dedication. However, a mailed letter can take up to several days to arrive at its recipient. Some occasions like job interviews may be time-sensitive, in which case an email is better.
If you interviewed for a position with an HR manager, thank that person directly. If you meet with a team, thank each individual separately. Sending a unique thank you to each person shows that you value the relationship. It will also help ensure you receive a response from the appropriate person. For instance, if you interview with a group, having a unique response to each person will ensure the main decision maker receives your message.
If you send a hard-copy note, write neatly. For typed letters, use a standard font like Arial or Times New Roman in 12-point size. Carefully proofread to avoid spelling and other grammatical errors.
Business thank you letters are forms of professional communication, so it is best to avoid colloquialisms or other informal figures of speech. Maintaining clear, direct language will show your communication skills and earn the respect of others.
Example: “Hello Greg, I enjoyed our talk yesterday. I believe it will be helpful in our work on the construction project.”
Use Dear Mr., Mrs. or Ms. as needed, followed by their last name. You may also use their full name. If the recipient is an acquaintance, it is appropriate to use only her first name.
Let the reader know immediately why you are writing. Professionals are usually busy, so it will help if they can get right to your point.
Example: “I am sending this letter as thanks for organizing the client files last night.” Or “I want to convey my gratitude for introducing me to your equipment supplier.”
Referencing earlier conversation points lets the receiver know you actively participated in the meeting, and adds a personal touch. Choosing the points most relevant to your goals will help ensure the recipient responds to the issues that affect you most.
Example: “I appreciate your insights into the company’s upcoming plans to renovate your offices. I believe my contracting firm is well equipped to handle the job.”
A thank you letter can be more than a display of gratitude. It can also be an opportunity to talk about your desirability for a position or other interactions.
Example: “I am grateful for the chance to interview with your company. With my dedication and attention to detail, I know I have the skills to succeed in copywriting.” Or “I appreciate your first order from Langley Textiles. I am confident that my company can continue providing the products you require.”
The thank you letter allows you to reiterate your desire for future contact. It is much easier for people to offer you assistance if they understand what you want or need.
Example: “I very much hope to join your law firm as a conflicts analyst.” Or “I hope to hire a roofer for the new office building next week.”
Let your recipient know that you are ready to take the necessary measures for a continued relationship by asking a question regarding next steps. This question will also give you a timeline for what to expect later on. Knowing this information can help you plan if there are other measures you can take.
Example: “When do you expect to hire a candidate for this position? Please let me know if there is anything else I can do to aid your decision.”
Thank the recipient again for the interaction that led to you writing the letter. Follow this last item with a proper closing (ex: “sincerely” or “gratefully”) and your signature. If you’re sending an email, typing your name is appropriate.
If sending a hard copy, make sure to mail it promptly. You can also hand deliver the note to a front desk if possible. Emails are the quickest method, and promptness is key in business communications. A fast follow up is more likely to have a strong impact on the reader.
Use the following examples to guide you when writing business thank you letters.
Dear Ms. Paulson,
I would like to thank you for meeting with me yesterday regarding the new accounts. My firm is excited to provide you with our document review services. I am confident that our 30 years in the legal business make us an ideal vendor for your needs.
You noted yesterday that you need us to review a minimum of 1,000 documents per month. Our team of eight dedicated analysts will certainly provide you with the level of work you require. We pride ourselves on attention to detail, diligence and timeliness. These skills will ensure your satisfaction with our firm. Can you tell me if there is an opportunity for more work after this contract is completed?
Again, I am grateful for your time and that you have chosen us for your business. I look forward to developing this working relationship with you.
Thank you so much for your assistance in decorating the office for the holiday party. I know you stayed late to get everything in order, and I appreciate your dedication. The holiday party is an important opportunity for the whole team to socialize together. Having a great location and atmosphere is crucial to the experience and your help made it possible.
I look forward to working with you on many more successful events throughout your time at the company.
Dear Abdul Kahn,
Thank you for introducing me to Leanne Jones yesterday. Your introduction showed faith in my professional qualifications, and I am sure that your recommendation will greatly benefit my relationship with Ms. Jones.
As you know, I am seeking employment, and Ms. Jones’ software engineering company is ideal for my skills and training.
I know your extensive experience in the software development business has provided you with many valuable contacts. I am grateful that you thought to include me in your professional network. Please keep me in mind for any future introductions.
Thanks for the feedback!
Thanks for the feedback!
It doesn’t take much to make a positive impression on people, and when you just need a way to show your appreciation without taking up a lot of time, there are few things that are as quick or effective as a Thank You note.
This is something that can be especially useful to retain customers, serving as a show of good faith, that they are not “just another number” to you. Below, you will find a variety of Thank You note examples that our team has put together.
These can be used to send to your customers, business partners, colleagues, employees, or valued friends. After the examples, keep reading for some helpful tips for writing your own Thank You letter!
We start off here with a couple of nonspecific examples. These are great for scheduled emails that you would like to be automated and sent at specific times, such as when a customer has made their first purchase, or has made a certain number of purchases.
For a new customer, after their first purchase:
For a repeat customer, at the 1-year mark (loyalty Thank You note):
The remainder of our examples here are for those times when you want to personally write a note that is for a specific person. Feel free to steal these if you can use them! Of course, if you’re thanking someone in particular, you may need to include some custom details.
For a first-time customer:
For a new customer, Mom & Pop store:
For an employee who worked during a busy time:
For a partner or colleague, after a new business deal or partnership:
For someone who helped you start your business:
One of the hardest things about writing any letter is how to start. If you find yourself stuck, staring at the screen and wondering how to begin, the following openings might be a good jumping-off point.
Here are a few suggestions for your closing. The only trick with these is to decide which one is appropriate, depending on the tone and content of your Thank You note. For example, ending your letter with “Your friend,” isn’t quite right if the letter is addressed to a customer.
*TIP: The second word of a complimentary close is not capitalized, e.g., “Best regards”.
It’s a good idea to get at least a name and email address from new customers, if possible. If you don’t have contact information for customers, colleagues, or friends, then you might consider starting a running list from now on.
For people with whom you’ve already connected, you could just ask them for the email or direct mail address and let them know you’re sending a letter. If you can settle for a business address, rather than a personal address, it’s pretty easy to track down. Here is a helpful article about staying in touch with your business contacts:
Thank You notes are pretty underrated. Especially if it’s personalized and addressed to a specific person, it shows the recipient that you cared enough to take the time to send it, assures them that you haven’t forgotten them, and may even brighten their day.
From a business standpoint, that can be an effective method for retaining customers. It takes only a few minutes out of your day, and it can strengthen professional, as well as personal relationships.
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Your friends at (your business)
I’m delighted to tell you that you have now been our customer for a whole year! We would just like to say thank you for being a part of our family. We are very grateful for your continued patronage because we wouldn’t be here without loyal customers like you. You could have chosen any other business, but we appreciate that you have stuck with us. Thank you, again, and have a great day!
Your friends at (your business)
It was a pleasure to meet you, and I’m so glad we got a chance to discuss what you’re looking for in a new home. I know this is an exciting and potentially nervous time for you, so let me say that you are in good hands. Since you mentioned that you would like to look at some different styles, I will make sure that our team gives you a variety of options. Thanks for your visit, and I hope to see you soon!
I was very glad to help you find the perfect gift for your wife, and I just wanted to reach out and say thank you! Thanks for finding our shop, even though you could have easily just gone to your local Fannie Mae. I hope you visit us again soon, even if you just have a craving—because I know our sweets are are the best 🙂 Be well, and take care!
All the best,
Thank you so much for your hard work over the weekend. You showed tremendous character by keeping cool and helping us to make sure everything got done, even during such a busy time. I am glad to know that we can depend on you to stick it out when things get a little hairy, and your exceptional work ethic does not go unnoticed.
I’m very excited about our new partnership, and I just want to thank you for being a part of our extended family. Please give my best to everyone on your team, as I know that they played no small role in making this deal possible. I look forward to a long and fruitful relationship between our two businesses. Thank you, again!
I just wanted to let you know that all of your help with getting (your business) off the ground is very much appreciated. Your support and efforts for our new venture certainly contributed to our success, and I want to thank you for that. Good luck in all of your endeavors. Keep in touch!
15 Types of Thank you email examples for registering, ordering, booking, subscribing, Remarkably, thank you emails help businesses gain customer It means unlike broadcast emails, your thank you notes are triggered.
Show your appreciation by saying thanks to all major clients and customers who made it possible for your business to flourish. Use our Sample Business Thank You Letter template to do the same. These business thank you letter templates will strengthen your ties with your customer and make future prospects brighter.
Did you know that appreciation motivates your parents to continue to labor in order to sustain you? It is demoralizing to labor for kids who cannot feel an inch of your efforts. wikihow.com
Saying than you makes people to love you more. Note that many children take their parents’ support for a right. Making a difference will make a difference. Use this piece of template to say thank you. wikihow.com
Simple appreciations encourage your people to offer you more gifts. It is nice to have people who are available for you throughout and with gratitude. Say thank you to them using this template.
Saying thank you allows you to win the trust and confidence of people around you. It is the only way to reveal to them that you are becoming mature and responsible.
Start using these free thank you letter templates by simply downloading them. They come with a wide range of features such as: format and customize. You can tweak these templates to make these letters unique for each customer. These template samples come in various examples which widen your area of choice. To start appreciating your customers download these free templates now!
When is the last time you received a thank you card from a business? Here are thank you note wording samples you can use to write.