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Thank you letter for amazon customers

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Thank you letter for amazon customers
September 21, 2019 Kids Thanks 2 comments

How to write a thank you note to your customers; Why 'thank you for your you'll see a handwritten thank you note that Amazon Fresh sent a.

Email marketing can help Amazon sellers take their business to the next level.

Emails are a direct line to the customer, but selling on Amazon alone does not allow sellers to develop customer relationships in the same way that email enables. Yet collecting emails and employing the basics of email marketing can allow Amazon sellers to get more sales on this enormous retail platform. It also gives them the option to drive sales off of Amazon and build a more robust brand that is less vulnerable to penalization threats from Amazon.

In this piece, I'll discuss how Amazon sellers can build and use email lists to grow their business – all without violating Amazon’s Terms of Service. But before we get into tactics of collecting and using emails, let’s go over 5 benefits that Amazon sellers can gain by using email marketing.

Why Should Amazon Sellers Use Email Marketing?

Selling exclusively on Amazon has some serious disadvantages, but Amazon sellers can collect emails to diversify their approach and mitigate these perils. To build an off-Amazon sales channel makes the business more robust, and collecting emails enables that.

However, many Amazon sellers are concerned about getting kicked off the giant retail platform, so I'm going to explain how to get the best of both worlds: build email lists in order to sell on and off Amazon.

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1) Drive Additional Traffic to Your Amazon Listings from Your Email List

Have an email list? Great. Make more sales on Amazon. This is the most obvious benefit.

On Amazon, if customers search for your (non-branded) keywords, you have to compete with all the other listings that show up in their Search Engine Results Pages (SERPs).

And even when a customer clicks on to your product page from the SERPs, competitors are stealing your customer attention. Sales are being poached through Display Ads and Sponsored Product Ads on your own listings, as you can see below:

But by driving traffic to your Amazon product listings via email, you lessen the competition.

2) Use Your Email List to Sell Off of Amazon

One of the amazing benefits of selling on Amazon is having access to a huge base of customers primed to buy. (Get it? Amazon’s membership program is wisely called Prime.) People searching on Amazon already have a high intent to buy, compared to people searching on Google or scrolling through Facebook.

However, this does not come without costs. To sell on Amazon, you must payreferral fees (between 6% and 20% depending on your category) and closing fees. And if you take part in the Fulfillment by Amazon (FBA) program, you pay fulfillment fees ($2.41 to $4.71 for standard-sized items) and storage fees. That’s a lot of fees.

And while almost every e-commerce business would benefit from selling some products on Amazon, if you could generate sales off of Amazon as well, you could forgo Amazon's fees and keep a higher margin.

The median Return on Investment(ROI) of email marketing is 122%, according to a June 2016 survey from Direct Marketing Association and Demand Metric.

If you have your own e-commerce website, you can make additional sales and keep more money from each sale. Emails allow you to drive sales to your website so you can take advantage of all that Amazon has to offer, while mitigating its downsides.

Further Reading:

3) Nurture Customer Relationships

Emails allow you to build a brand in a way that Amazon alone does not allow. With emails you can interact with your customers in a more meaningful way.

While26% of small- and medium-sized businesses surveyed by DMA used email to drive sales, only 22% used email to increase engagement and a measly 7% used email marketing to drive brand awareness:

As Amazon becomes more and more competitive, building a brand is even more important in order to stand out in the minds of customers. Email allows you to take more control over the customer experience than selling on Amazon alone.

Every contact, from the welcome email to promotional emails to shipping confirmation, is a chance to make an impact on the customer.

4) Get Repeat Business

Because email marketing gives you the ability to stay in touch with customers, it’s one of the best ways to encourage repeat purchases.

And repeat purchases are really great. Why? Every time someone buys from you, the chances they buy again increases. According to RJ Metrics, while only 32% of first purchases result in a second purchase, 53% of customers who buy twice will buy a third time, and so on.

Getting loyal, repeat customers is one of the best ways to turbo charge your business’s growth.

5) Keep Selling via Email if You Get Kicked Off of Amazon

When a customer buys on Amazon, the online retail giant is pretty adamant that it is their customer, not yours. They don’t give you access to customer email addresses because they don’t want you redirecting their customers to other sites.

However, if you collect emails in a compliant manner (we will discuss how to do that below), then if you get suspended from the Amazon marketplace, no problem – you can keep selling off of Amazon with the emails.

6) Sell Your Business at a Higher Profit with an Email List

If you want to eventually sell your business through an online business brokerage likeEmpireFlippers, having an email list will make your business more valuable.

An email list contributes to a company’s “moat.” It makes it more robust to competition, which is why it increases the valuation multiple for FBA businesses.

Free Bonus Download: Learn from these 7 highly successful cold emails and implement the same strategies to boost your own reply rates and conversions. Click here to download it for free right now!

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How to Collect Emails Without Breaking ToS

Email lists can help Amazon sellers build a stronger business by making sales on and off Amazon, and building deeper customer relationships and brand recognition. Sounds good, right? But doesn't collecting emails go against Amazon’s Terms of Service?

Let’s see exactly what Amazon has to say on the subject. Here are theProhibited Seller Activities and Actions related to email marketing taken directly from Amazon's site:

Attempts to divert transactions or buyers:

Any attempt to circumvent the established Amazon sales process or to divert Amazon users to another website or sales process is prohibited. Specifically, any advertisements, marketing messages (special offers) or “calls to action” that lead, prompt, or encourage Amazon users to leave the Amazon website are prohibited. This may include the use of email or the inclusion of hyperlinks, URLs, or web addresses within any seller-generated confirmation email messages or any product/listing description fields.

Inappropriate email communications:

Unsolicited emails to Amazon customers (other than as necessary for order fulfillment and related customer service) and emails related to marketing communications of any kind are prohibited.

Direct email addresses:

Buyers and sellers may communicate with one another via theBuyer-Seller Messaging Service.

So it’s pretty clear that you cannot use emails to redirect customers from Amazon to another website. And it’s also clear that you cannot send marketing messages of any kind to Amazon customers. Amazon has its own messaging service to contact buyers.

So they key to building email lists without breaking Amazon’s Terms of Services, then, is collecting emails before a potential customer reaches Amazon. Why is this ok? Because if you collect an email off of Amazon, then it’s not Amazon’s customer.

There are two criteria for building email lists without getting into trouble with Amazon:

  • Collect the email off of Amazon
  • Collect the email before a sale is made on Amazon

By following these rules, you aren’t redirecting customers away from Amazon. If a sale is later made on Amazon, then you are directing customer to Amazon.

And you aren’t messaging Amazon’s customer. You collected the email all on your own, so it’s not Amazon’s customer, it’s yours.

Methods for Collecting Emails

Five years ago, it was much easier to sell exclusively on Amazon, but today, the Amazon marketplace is very, very crowded.

So the general strategy that I am recommending is an integrated approach. Take advantage of all that Amazon has to offer while also building your brand off Amazon – which will then help you generate more sales on Amazon.

And if you use the right tools, you can take advantage of Amazon's popularity and built-in trust factor to collect emails.

1) Email Opt-in Forms on Your Website

Including forms for people to enter their email on your e-commerce website is probably the simplest way to collect emails.

With a tool like Sumo, when visitors come to your website, an email capture form pops up, prompting them to put in their email. Enticing potential customers to join your list with a newsletter on new product releases is one way to collect emails.


2) Content Giveaway with a General Purpose Landing Page

Another way to collect emails is by giving away a valuable piece of free content.

What types of content work?

  • A recipe e-book if you sell cooking appliances.
  • A PDF workout guide if you sell exercise equipment.
  • A 5-day mini-course (sent through an email autoresponder).

Basically, you want to give away something that your target customer will find a lot of value in and will help them use your product more effectively.

The goal of the content is to lead them toward eventually becoming your customer.

You can give away this content through an automated email when someone enters their email address through an opt-in your site. Or you can use a landing page tool likeLeadpages. Then you can drive traffic to the landing page through Facebook Ads, influencer partnerships, or other sources.

3) Discount Promotions with Amazon Landing Page Tool

While the two methods above are very effective among people who sell info products and even e-commerce businesses, this third method is especially effective for Amazon sellers, as it utilizes a tool likeLandingCube, specifically built for Amazon sellers.

A landing page is generated from an Amazon listing, and on the page, single-use promotion codes are offered in exchange for email addresses.

Amazon sellers can use a tool like this to build a sales funnel for their Amazon business.

Just as with method two, you get in front of potential customers on social media, paid ads, blogs – basically you go to where your target customers spend time on the web – invite them to click on the link, and they arrive at the landing page. There, they see a page similar to the Amazon listing where they are offered a discount code for your Amazon product. If they are interested in the offer, they enter their email address. Then they go to Amazon to buy the product at a discount.

And you have their email to further develop a relationship with them, promote your brand, and get repeat sales.

Further Reading:

How to Use Email Lists

So you have an email list. Now what?

Here are 10 types of emails that Amazon sellers can use to build a brand, develop customer relationships, drive sales and grow their business.

1) Welcome Email

The welcome email is crucial. This is the message sent out right after someone opts in to your list.

Use the welcome email to set the tone for your brand as well as let customers know what they can expect to receive from your communications. The welcome email is a great opportunity to tell your brand story, so that your readers (soon-to-be customers) ‘buy in’ from the get-go.

According toEasy-SMTP, welcome emails generate 320% more revenue per email than other promotional emails:

It’s helpful to include a powerful call-to-action to ‘shop now’ in the welcome email. Now that you have the buyer's attention, it’s important to capitalize on that immediately. You only have one chance to make a good impression. So make it count!

Readthis guide to learn more about best practices for e-commerce welcome emails.

2) Curation Email

Curate means to collect and store information. A curation email for an e-commerce brand shows the top products sold per category in the last month or recommends a list of products that a subscriber might like, with nice images next to each so readers can easily click on them.

The e-commerce clothing brand Huckberry does a great job with email marketing. And although they don’t sell on Amazon, brands that do sell can learn a ton from their marketing efforts. Here’s an example of a curation email from Huckberry:

There’s a beautiful display of the top-trending products across different categories.

Another type of curation email would be recommending a list of products that a subscriber might like, based on previous actions they’ve taken. Amazon’s recommendations is one of the tricks that helps them rake in over$178 billion in 2017. You can use this approach, but featuring just your own products.

3) Referral Email

You can get your current customers to refer you more customers. But don’t just send one email to ask your customers to refer their friends; a solid referral campaign involves several emails, such as:

  • An invite email to explain the offer and get customers excited about the campaign by explaining the benefits.
  • A reminder email to once again explain the benefits. People risk their social reputations by sharing products to their networks. Give them a reason to share.
  • Follow up with a thank you email when customers start sharing with their friends. This will hopefully encourage them to share even more.
  • Finally, reward emails and scoreboard emails let your customers know what they have won from sharing and lets them know of the progress made by their referrals. Sharing this info motivates them to win even more.

For a more in-depth look into referral e-mail campaigns, check outExtole’s resource.

Free Bonus Download: Learn from these 7 highly successful cold emails and implement the same strategies to boost your own reply rates and conversions. Click here to download it for free right now!

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation

4) Discount Email

This one is pretty simple and much loved by customers. You can include discounts in the initial welcome email series to encourage sales right away. Or you can send discounts to your most loyal fans.

You can use discounts and promotions on Amazon to get an initial kick in sales velocity to launch a new product. And you can also use them to get a quick boost in keyword rankings.

Amazon gives you the tools to create single-use promotion codes (so no one takes advantage of your generosity and buys up all your inventory).Here is a step-by-step guide to creating single-use Amazon promos:

Just be careful. Don’t give discounts too often or customers will only purchase when a discount is available.

5) Order Confirmation

An order confirmation email is essentially a digital receipt. But like all email communications, it’s an opportunity to shape the customer experience, which you can nurture by:

  • Imprinting your brand identity into the order confirmation (humor is always a good move!).
  • Making sure you manage customer expectations by letting them know when they can expect to receive the product.
  • Reminding customers of the benefits of their purchase.
  • Including tips on how to best use the product, mistakes to avoid, or any other type of valuable content.

Happy customers means less returns, better reviews, more repeat purchases, and more referrals.

6) Upsell/Cross-Sell

Would you like to supersize your meal? Do you want fries with that?

McDonald’s is the king of upsells and cross-sells.

Customers who have already bought from you are more likely to give you additional money than those who have not bought from you yet. According to a report by Monetate, existing customers spend almost double that of new customers:

Use this as an opportunity to recommend complimentary (cross-sell) and higher-ticket (upsell) items. Once again, Amazon does this on their site, so you can use email marketing to do it for your own products.

7) Cart Abandonment

This is not so much an issue if you are exclusively selling on Amazon, but if you are selling on your own e-commerce site, this is a no-brainer.

If a customer adds an item to their cart,69.23% of the time it doesn’t result in purchase. Whileover half (54%) of customers abandon their cart because of unforeseen costs such as expensive shipping, 16% was due to bad site navigation and 21% due to a long process.


These are all obstacles that could potentially be overcome through follow-up emails. Offering a time-sensitive discount, or even simply free shipping, can lead to more conversions. You won’t recover all sales, but it’s one of the easiest way to increase sales with emails.

Shopify has a blog post that details13 amazing abandoned cart emails (and what you can learn from them).

8) Re-engagement Email

The purpose of a re-engagement email is to encourage customers to take a very specific action. If someone hasn’t interacted with your brand in a while, entice them to re-engage with something valuable.

Examples include:

  • Like our Facebook Page
  • Respond to this Email
  • Save Now on All Shoes
  • Shop Now and Get Free Shipping

Get them to say “Yes”  – and if they don’t respond, it might be a good idea to clear them from your list.

9) Survey Email

The more you know about your customers, the better. Sending surveys is a great way to gather insights to make more informed decisions about marketing, product development, etc. Doing a survey could help you discover:

  1. What type of content do your subscribers want to receive?
  2. What categories of products are they most interested in?
  3. Why did they abandon their cart?

When creating a survey email, it’s important to be respectful of your customers. Managing their expectations is critical, so let them know what the survey will be about and how long it will take. Offering an incentive is often a good idea as well, but be careful. Giving away a freebie may bias the data towards those who only want the free item. Offering a discount is probably a better approach than a free gift.

Here’s a great example of a survey email from Anthropologie:

They do all the things listed above (manage expectations, offer incentive), and also include a deadline and great aesthetic.

Further Reading:

10) Thank You Email

Last, but certainly not least, send your customers some love. Thank you emails are a great way to show your customers you care. After all, you would not have a business without your customers.

According to Remarkety, thank you emails have higher open and click-through rates compared to other emails, and convert at 10%, on average:

Remarkety recommends the following points to increase conversions in thank you emails:

  • Keep the subject line short.
  • Include coupons (with multi-tiered loyalty programs, i.e. the more you buy, the better the rewards).
  • Provide personalized recommendations (see #2 “Curation Emails”).
  • Ask for feedback (see #9 “Survey Emails”).

Some Considerations for Email Marketing

  • Have a goal for each email. Whether it’s click-throughs, responses or sales, make sure each message you send has a clear objective. And keep track of whether or not you are hitting your objectives.
  • Optimize for mobile. More and more people are checking their emails on their phones, so make sure that your email is optimized for mobile. You don’t want to put in all the work to make a great looking email with excellent copy, and then the customer can’t even read it.
  • Make it human. No one likes to be sold to. But we love stories. And we love humor. Infuse your brand’s personality into every email.
  • Keep it relevant. Be respectful of your subscribers’ attention and only send stuff to them that they will care about. Using tags and sorting features made available by most email marketing tools are a great way to keep content relevant. If someone surveyed says they are interested in women’s products, don’t send them emails about prostate health.

Free Bonus Download: Get your free PDF of successful cold email case studies and start ramping up your reply rates and conversions! Click here to download it for free right now!

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation

In Summary

Email marketing is a great way to build relationships with customers, keep them engaged and make more sales. Amazon sellers can grow their business and brand by collecting emails. If you collect emails off of Amazon, before a customer reaches Amazon, you can use them for marketing purposes without breaking Amazon’s Terms of Service.

Need help with Amazon advertising? Our Amazon specialists create robust, done-for-you ad campaigns specifically designed to sell more products, faster. Click here for more info!

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(Note: if you start selling on Amazon, you will also be classified as a 3rd party seller.) They are in . That means customers can get Free 2 day shipping on the items that you sell. The fast .. Thank you for your detailed information! I do have .

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thank you letter for amazon customers

Never undermine the power of sending a thank you note after your interview.

Whether it's for a job or an internship, a thank you note is literally your last chance to sell yourself an employer. Aside from not sending one at all, many candidates make the mistake of writing one that's far too generic.

Here's an example of a strong thank you email, according to career experts at Yale University's Office of Career Strategy (click here to enlarge):

(Courtesy of Yale University, Office of Career Strategy)

Don't know where to start? Here are some essential tips on how to write the perfect thank you note:

1. Paper or email?

This is a tricky one.

While some hiring managers argue that handwritten letters are a lost art that can go a long way (provided that you have flawless penmanship), most prefer the email route because it's more convenient for all parties.

The short answer? It depends on the company you're interviewing at. If it's a digitally-focused organization, for example, you're better off sending your letter electronically.

If in doubt, send your letter via email. That way, you won't have to worry about it getting lost or your interviewer not receiving it in a timely manner.

(Also, keep in mind that it's what you actually put in your note that counts, not how you send it.)

2. Send one to each interviewer

If you spoke with several people at the company, be sure to ask for their business cards at the end of each interview.

Each letter should be personalized with specific information that you talked about with each person. Even if the discussions were the same, your letters shouldn't be.

"Putting the time and effort into personalizing your notes shows that you were paying close attention to the information conveyed by each interviewer," a career expert at Yale explained. "This will benefit you when the interviewers compare notes — which they will do."

3. Include the basics

While your letter should go beyond a simple thank you, you still need to:

  • Reiterate your interest
  • Express your appreciation for the interviewer's time
  • Emphasize your best and most relevant qualities and skills
  • Mention specific topic discussed in the interview that you found to be the most appealing
  • Include one or two past experiences that prepared you for the responsibilities of the position

4. Go above and beyond

This is your chance to really show that you were listening attentively and took time to reflect on the interview.

Here are a few ways to go above and beyond in your thank you letter:

  • Mention something exciting you learned about the company that makes you want to work there
  • Talk about a skills shortage you now know they have that you're uniquely poised to fill
  • Include links to projects or work samples you talked about in your interview
  • Comment on a small detail that your interviewer mentioned (e.g., wish them safe travels if said they were going overseas for an upcoming vacation)
  • Clarify something you said during the interview
  • Highlight something you failed to mention

Also, a candidate that expresses eagerness and excitement for a role is always refreshing, so don't be afraid to add some personality. (But don't take it too far; your employer still wants to see that you have proper business etiquette.)

5. Keep it clear and short

Your thank you note should be no more than one page. Typically, 250 to 300 words is fine.

If you're sending your letter via email, the subject line should be simple (e.g., "Thank you - Sales Marketing Associate interview").

6. Don't wait too long to send it

There's no need to send your thank you note immediately after the interview. The sweet spot is generally within the 24- to 48-hour period after the interview.

Helpful tip: As soon as you exit the building, jot down notes and specific details that you want to include in your letter. Everything will still be fresh in your head and you'll have a much easier time writing the letter when you get home.

7. Proofread, proofread, proofread...

A sloppily written letter can blow your chance at getting the job, so always do a thorough check before hitting that send button.

Beyond grammar and spelling, make sure that:

  • Names, dates and email addresses are correct
  • The correct company is mentioned, especially if you've been interviewing at other places (I once received a thank you email that included the name of our company's competitor)
  • Similar to the previous point, you also want to make sure you included the correct job position that you interviewed for

Dustin McKissen is the founder of McKissen + Company, a strategic communications firm in St. Charles, Missouri. He was also named one of LinkedIn's "Top Voices in Management and Corporate Culture." Follow him on LinkedIn here.

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thank you letter for amazon customers

The question of “how to start selling on Amazon” is one that I get asked often. I have written many posts about how to sell on Amazon successfully, but never a comprehensive guide to selling on Amazon made especially for beginners.

This post will start at step one and let you know exactly what it takes to make money selling on Amazon.

My goal with this post is to show you the full process of what it takes to sell on Amazon. After reading this post I believe you will have enough information to decide if selling on Amazon is something that you wish to pursue.

Before we get into the details, here is a quick look at my experience selling on Amazon to give you an idea of what’s possible.

What’s Possible If You Start Selling On Amazon

I have been selling on Amazon since 2008 when I was a freshman in college. I got started by selling textbooks. In September of 2013, I quit my full-time job as an accountant to pursue making a full-time income selling on Amazon. I’ve been running my own business ever since.

During this time, I learned many things that have helped my business succeed beyond what I thought was possible in the beginning. 2015 was our first year doing over $1 million in sales on Amazon, and this year we’re on pace to do over $6 million!

So it took me about five years to take the plunge and do it full-time, and within two years of doing so, I was able to exceed a million dollars in sales.

One of the main reasons it took me so long to go full-time is that in the beginning, I didn’t really understand that selling online was a viable way to make a living. I treated it as something to do on the side while I figured everything else out. As it turns out, pursuing my retail business full time was one of the best decisions I ever made.

To give you perspective – in my first month of selling online full time (October 2013), I only did about $3,000 in sales. So the vast majority of the growth in my business happened once I committed to it. If you start committed, you could cut out that whole 5-year beginning period I went through.

This post will start with the basics and work through absolutely everything you need to know to get your first sales – including the easy way to find your first products to sell. I can’t emphasize the importance of taking action enough. Don’t just read this and think about trying this stuff later.

If you follow the steps in this guide, you could have items on their way to Amazon within a week – potentially sooner if you are serious about this.

It will take a lot of work and be slow going at first, but the longer you stick with it and the more you reinvest, the higher up the Stairway to Seven Figures you’ll be able to climb. (That is the model I recommend for building a successful business from scratch.)

If you are interested in all this, you should make sure you read more about that model, and you should also check out my intro course on How to Make $1000+ Per Month Selling on Amazon.

Selling on Amazon for Beginners: An Overview

I will first provide an overview of how selling on Amazon works.

Amazon is the largest online retailer in the world, and you can have products you sell listed for sale on Amazon.  In return for some fees that you pay to Amazon, your items can be displayed to millions of customers.

We will get into what products to sell later in this post.  For now, let’s take a look at what it looks like when you have an item for sale that you are selling on Amazon.

Note: Click on the image to enlarge for a better view.

There are a few noteworthy items in this screenshot:

  1. The arrow and underlined name in the center of the screenshot is a “3rd Party Seller” on Amazon.  (Note: if you start selling on Amazon, you will also be classified as a 3rd party seller.)  They are in what is known as the “Buy Box.”  What this means is that when a buyer clicks the “add to cart” button” it will be this sellers item that is added to the cart to purchase.  In this case, the seller in the Buy Box is ROLANDA.
  2. The seller that is in the buy box has their listing “Fulfilled by Amazon.”  This means that Amazon will handle shipping this item to the customer.  We’ll get into more details on what Fulfillment by Amazon means shortly.
  3. On the right-hand side of the screen, you can see that there is a section with “Other Sellers on Amazon.”  This section also displays 3rd party sellers on Amazon, however, these sellers aren’t in the “buy box.”
  4. You might notice that “” is not listed as a seller in either the buy box or the other sellers sections.  On many products, you will see listed as a seller of the product you are looking at.  Generally speaking, 3rd party sellers see better sales on their products when is not a seller on the same item.

When you sell on Amazon, your item will be displayed in either the buy box or in the other sellers section of the Amazon product detail page.

Generally, there are only 3 different sellers shown in the other sellers section on the main product detail page.  If there are more than 3 other sellers, which is very common, then the buyer will have to click to view all of the available offers to see every seller who is on the listing.

It’s also important to note that all sellers for the same item display on the same product page. If you’ve sold on eBay in the past, then this will be a bit of a change.  When selling on Amazon, you are able to add your product offering on the same product detail page as other sellers. On eBay, you have to create your own listing.

In the case of the Catan game above, there are 81 total sellers that have this item for sale at the time of the screenshot.  The buy box seller and the other sellers section are the only sellers who are featured at the current time.

Getting the buy box is a key part of seeing success on Amazon.  The exact algorithm is not known, but 3 of the top factors you can control are your price, your feedback rating, and your fulfillment method.

The fulfillment method is very important for maximizing your results on Amazon.  Using Fulfillment by Amazon as your fulfillment method will be one of the best things you can do to generate sales when selling on Amazon.

How to Sell on Amazon FBA

I just mentioned that Fulfillment by Amazon will most likely be the best option for you to fulfill your products, so let’s walk through how selling on Amazon FBA works.

  1. Find a product that you want to sell on Amazon.
  2. List the product for sale on Amazon.  At the time you are listing the item you will set the selling price of your item.  We’ll get into more details on this later in the post.
  3. Prepare the item to be shipped to a Fulfillment by Amazon warehouse.
  4. Box up your items and ship them to the warehouse location that Amazon assigns.  Note: you will be able to box up many different items together.  Your only responsibility is to get the items safely to Amazon’s warehouse.  You don’t have to worry about packaging things up in a manner that will go directly to the end customer.  So if you have 20 copies of a board game you want to sell, you can ship all 20 in the same box to Amazon as long as Amazon has assigned all 20 to go to the same warehouse.

At this point, your work is just about done with the product.  Here are the steps that Amazon will take once the items arrive at their warehouses:

  1. Verify that you have sent the correct items in the proper condition.
  2. Upon verifying the items are correct, Amazon will activate your listings.  This means that your seller name will appear on the applicable product detail page, and your item will be available for sale.
  3. Amazon will store the item in their warehouses until a customer orders it.
  4. When a customer orders the item, an Amazon team member will ship the item to the customer.
  5. Once the item has shipped, Amazon will deposit your share of the sale into your seller account.  Your share is the selling price less Amazon’s fees.  You will receive an email from Amazon every time they ship an order for you.
  6. Every 2 weeks you will receive a deposit to your bank account for items that have sold for the prior 2 weeks.

Essentially, you are responsible for finding items to sell and getting them to Amazon.  After that, Amazon takes care of the rest of the process.

What Are the Benefits of Using the Fulfillment by Amazon Program? 

There are a few key benefits to selling on Amazon using the Fulfillment by Amazon program.

The biggest one that impacts Fulfillment by Amazon sellers is the free shipping benefits offered to customers:

The screenshot above takes a look at some of the benefits that shoppers on Amazon have who are a part of the Amazon Prime program.  Amazon is rolling out some additional benefits and now offers, free one day, same day, and 2 hour delivery on certain items in select cities.

When you sell on Amazon using the Fulfillment by Amazon program, your items are available for all of these prime shipping benefits.  That means customers can get Free 2 day shipping on the items that you sell.  The fast shipping times are very appealing to customers and make them more likely to purchase an item from you versus a seller whose item is not available for prime shipping.

In addition to the fast shipping, customers also know that items that are shipped via Prime will have the same return policy as items that are sold by themselves.  What this means is that customers can be extremely confident that their items will arrive exactly as described and when expected.  In the unlikely event that their expectations are not met, then they know that Amazon’s customer service will get the issue resolved for them.

The extreme confidence that customers have in the program are 2 major benefits that will help your items to sell faster.  The other key benefit that I will mention is that Amazon does most of the heavy lifting when you use the Fulfillment by Amazon program when selling on Amazon.  You are able to ship items to Amazon in bulk, and they handle getting the items to the individual customers.

What Is the Other Option Besides Selling with Fulfillment by Amazon? 

I mentioned above that there was another option when selling on Amazon that does not require you to use Fulfillment by Amazon.  The other option is to “merchant fulfill” the items you sell on Amazon.  This means that you will keep the items you have for sale at your location and when an order comes in you will ship the item directly to the customer.  There are times when this can make sense, but 99% of the time using Fulfillment by Amazon will be a better option.

Just know that “merchant fulfilling” is an option, but for the remainder of this post, we’ll focus on selling on Amazon using the Fulfillment by Amazon program.

Now that we have an overview of how the process works, we’ll get into the details of how to set up your seller account, how to know how much you will get paid for items that sell, how to find items to sell, how to price your items, how to get your items to Amazon FBA warehouses, and what you can expect once you have items for sale on Amazon.

The first step in how to sell on Amazon is setting up your Amazon seller account.  You can do this by going to and clicking the register now button as shown in this screenshot:

After clicking the “register now” link you will go through the process of setting up your Amazon account.  Setting up your account should only take a few minutes, and then you will be able to sell products on Amazon.

How to Calculate Amazon Profit: Using the Fulfillment by Amazon Revenue Calculator

If you’ve set up a seller account at this point, the first thing that I would recommend is to download the Amazon Seller App.  This is a free app that is available directly through Amazon that will give you details on the selling price, the fees, among a few other details, of any product that is available on their website.  This app will allow you to use the camera on your cell phone to scan the barcode of any product, and will then show you the pricing and fee information for any item that you are considering selling on Amazon.

If you haven’t yet set up a seller account, then there’s another option that doesn’t require a seller account.  You can view the Fulfillment by Amazon Revenue Calculator and get the fee details on any item.  Here’s a look at an example product:

If you go to the Fulfillment by Amazon Revenue calculator, you will be able to search for any item that you are considering selling on Amazon.  You will then enter the price (red arrow), how much it will cost you to ship to Amazon (black arrow), and how much the product costs you (green arrow).  The calculator will display exactly how much you will be charged in fees, and most importantly at the bottom will display exactly how much profit you can expect to make on that item.

I recommend running every single item you sell on Amazon through this calculator or a different tool that serves the same purpose.  With calculators like this available, you should know exactly how much you can expect to profit on every item that you are selling on Amazon.

Now that we have a tool that shows us how the fee structure works when selling on Amazon, we need some items to sell.

Deciding What to Sell on Amazon

The first potential way to find some initial items to sell is by seeing what you have around your home.  A couple of the most common items that might make sense are books or any gifts that you have received and never opened.

The second option is to buy items that are available at low prices at a local retail store.  Generally these items will be on sale or clearance.  The idea is to find items that are selling for less in the retail store than they are selling for on Amazon.  This practice of buying items at low prices in retail stores and then selling them on Amazon is known as retail arbitrage.

Retail arbitrage is one of the best ways to get started selling on Amazon, as the initial investment is low, it allows you to learn the process, and there is a good deal of money to be made.

The experience gained through retail arbitrage also provides extensive knowledge about how selling on Amazon works, which can be applied to other inventory sourcing methods in the future.

To go started with retail arbitrage, you need to set up your seller account so that you can have access to the Amazon Seller App.  This will provide you with the information that you need to see if an item is worth buying to resell.

After you have the app installed, go to a local big box store in your area.  Wal-mart, Target, Home Depot, Toys R Us, Kmart, Walgreens, or any similar store will work.  Once you are in a store, look for a clearance section or aisle similar to this:

This example shows a Walmart clearance aisle.  Once you are in this aisle you want to open the Amazon Seller App, and use your phone’s camera to scan the barcode of the products in the clearance aisle.

After scanning a product, you should see a screen like this:

On this screen, you want to check for 2 things.  The first is to make sure you are eligible to sell the product on Amazon under the selling eligibility section.  The second is the sales rank shown in the top left-hand corner.

On this particular item, we can see that the sales rank is 60 in the toys category, which is an exceptionally good rank.  The sales rank is a piece of information that Amazon provides that gives us an idea of how fast an item is currently selling on Amazon.

A full discussion of sales rank is beyond the scope of this post, but it’s important to know the lower the number the better.  For your first few trips, I’d recommend looking for sales ranks that are lower than 250,000.  As you gain more experience you can definitely tweak this, but ranks under this range are a good starting point.

If the app shows that you are eligible to sell the item, and the rank is less than your threshold, then you want to check and see if the item will provide a desirable return on investment.

To do that, click on the arrow on the far right of the app in the “gross proceeds” section.  Once you do that you will see a screen like this:

You will be able to enter the selling price, your cost per pound to ship to Amazon (I use $0.50/lb), and how much you can purchase the item for.  In this example, I’m showing that I can buy this item for $10.

At this stage, there are 2 quick checks that you want to go through.  The first is to see if the net profit number shown at the bottom is higher than your minimum profit threshold.  Typically I recommend setting this at around $3 per unit.  This means that you won’t buy any items that you will make less than $3 in profit on.  Having a potential net profit of less than $3 per unit does not allow for very much upside and a small drop in price can wipe out your profit.

If the item meets your minimum profit threshold, then you will want to calculate a return on investment percentage.  You can do this by dividing the net profit by the cost of the item.  In this case, it’s $7.13 divided by $10, so the return on investment percentage is 71.3%.

When you are first getting started selling on Amazon, I recommend looking for items with a return on investment percentage that is higher than 50%.

So this particular item meets all of the criteria for purchasing the item, and it should be purchased.  For any item that fits all of the purchasing guidelines, I recommend purchasing up to 6 of the item.  In this example, if there were 6 copies of this game on the shelf for $10 each, then I would buy all 6 of them.

Then it’s time to repeat this process on the next item, and the remainder of the items in the clearance section.  When you are first getting started, I recommend scanning as many items as possible.  As you gain more experience, you will likely be able to avoid scanning certain items that don’t appear viable for resale.  When first getting started though, I recommend scanning as many items as possible.

I recommend going through the process of determining if an item is viable for resale in the order mentioned so that you can quickly move on to the next item for any items that don’t fit your buying criteria.  As soon as an item doesn’t fit one of your criteria, move on to the next item.

At this point, you might be wondering what items are actually selling? Or what an actual retail arbitrage trip looks like? If that’s the case, I have put together a free PDF that shares exactly what a quick sourcing trip to Home Depot looked like for me.  It shares the exact items I purchased, and how selling those items on Amazon made me $114.40 in profit in about an hour of work.  If you want instant access to the download, you can get it by clicking here.

In this section, I went over what I recommend when just getting started selling on Amazon. As you gain more experience, there’s definitely room to adjust these guidelines.

How do I price the items I am selling on Amazon? 

Now, that we have some items that we want to sell on Amazon, we need to know how to price them.  When selling on Amazon using the Fulfillment by Amazon program, I recommend pricing at a similar level to the other Fulfillment by Amazon sellers on the listing.

Let’s take a look at an example (click to enlarge):

To get to this screen, view all of the available offers for the product.  This can be done by clicking the link that says “used & new (#) from” that will display on just about every product for sale on Amazon.  The # field will be filled in with the number of sellers on that particular listing.

Now for the screenshot above, you can see that I filtered the view for only prime eligible items and items in new condition.  I recommend filtering the view to match the condition and fulfillment method of the item you are pricing.

For the item in the screenshot above, I recommend pricing between $41 and $41.41 if you are looking for a quick sale.

When pricing your items, I do not recommend pricing below the offers you are competing with.  Pricing below your competition can often start a chain reaction of lowering prices and can quickly erode margins.

On the more aggressive side, I recommend matching the lowest price of the same fulfillment method.

On the more conservative side, I’d price between $0.01 and 1% higher than the lowest price of the same fulfillment method.

As a bit of a side note, if you are willing to wait a while for the item to sell, I would price the item between $46.52 and $49.95 in this example.  The reason for this is there are a few different “gaps” in the prices these items are selling for.  Whenever I am pricing an item, I will look for significant gaps in price between the offers, and if there’s a decent gap, then many times I will price at the higher end of the spectrum to see if I can make some additional margin on the product I am selling.

Pricing is something that you will definitely get a better feel for as you gain more experience selling on Amazon, but these general guidelines should be a good starting point.

How do I list my items for sale and ship them to Fulfillment by Amazon Warehouses? 

Listing your products for sale and getting them sent into Amazon warehouses is your next step once you have sourced your first products.

This step overwhelms many people, but it’s actually very easy once you’ve done it once.

In the section below, you’ll find a link to a post that walks you through this process step-by-step. It’s generally easier to follow when you actually have a product you are ready to list, so I’ve kept this information in a separate article rather than in this post.

Next steps…

If you’ve read everything above and are serious about making money on Amazon as quickly as possible, How to Make $1000+ Per Month Selling On Amazon is a course I offer that covers every possible detail of starting an Amazon-based business in a smart, low-risk manner.

I also offer a 30-day guarantee on the course. So if you are planning on testing out the strategies in this blog post, you can enroll in the course, use the advanced strategies I recommend, and request a refund if it doesn’t work out for you.

It might sound crazy for me to recommend that, but I’ve seen the course help people over and over again. I’m confident that if you are planning on starting an Amazon business, it will help you do it in a smarter, more strategic manner than you could otherwise achieve.

With that being said, enrolling in a course definitely isn’t required to get started selling on Amazon! I offer it as a curated source of step-by-step instructions, but you can also go the route I did when starting and figure it out on your own.

There is a ton of free content on this site that will help you do that.

If you’d like to read more about my experience scaling my business, you can check out the income reports I published in the early days of this blog. The first one is here.

When you have sourced your first products and are ready to send them in for FBA, this post will teach you everything you need to know to do that.

Finally, here is a recent post where I reflect on building a 7-figure business and what I’ve learned over my first 5 years of selling online full time. It’s definitely worth checking out for anyone who is considering starting down this path!

Closing Thoughts

Throughout this post, we’ve covered the bulk of what it takes to start selling on Amazon.  I’d like to close with a few tips and thoughts that I think may help you based on my experience going through the process before.

The first thing that I would say is that if selling on Amazon sounds good to you, commit to giving it a shot.

You can test the retail arbitrage strategies that are laid out in this post in just a few hours, and going through that process should be eye-opening.  Some people love it, and others can’t stand it.  If you dedicate a few hours to it, you’ll know how you personally respond.

There’s no reason not to try this week.

The other main thing that I would say is to set realistic expectations.  Selling on Amazon, particularly via retail arbitrage, takes some work on the front end.  If you are going to go for it, be willing to put in the necessary work.  The effort can definitely pay off.

Hopefully, this post has answered most of your questions about how to sell on Amazon and gives you a better idea of what selling on Amazon really means.  Although this post is pretty comprehensive, it’s likely you still have more questions.  Let me know in the comments below, what other questions do you have about selling on Amazon?

Kuuqa 36 Pcs 6 Designs Thank You Note Cards Valentine's Greeting Gift Cards with Envelopes and Stickers For . "Five Stars" - by Amazon Customer.

The Value Of A Well-Written Thank-You Note

thank you letter for amazon customers

Don’t tell my boss but I’m feeling generous and have decided to share two completely free templates directly from FeedbackExpress which you can use to successfully solicit more feedback from Amazon buyers.

Asking for feedback in the right way (and at the right time) on Amazon can help boost your seller rating and consequently, your sales and Buy Box percentage.

The template below is an example of an email sellers can send to buyers to notify them that their order is on its way. This is a great opportunity to be proactive in preventing negative feedback by asking the buyer to contact you if they experience any issues.

When the order has arrived safely and on-time, this is the optimal time to remind buyers how important feedback is to your business and include a link to leave feedback.

Note, it’s best practice to not send more than two messages to your buyers when requesting seller feedback.

Seller feedback is a lot easier for buyers to leave than product reviews.

Amazon Feedback – Do it Like a Boss

If you want to automate your Amazon feedback management and gain access to more great templates like the ones above, then consider signing up for a FREE 30-day trial of Feedback Express Amazon feedback software.

Sellers using the software are experiencing an increase in seller feedback and product reviews as well as a reduction in harmful negative or neutral feedback. To avail of the free trail, you don’t even need a credit card.

Related:Free Amazon Feedback Removal Email Template

Chris Dunne2019-09-20T11:52:04+01:00

Marketing Executive at FeedbackExpress.

WATCH THE VIDEO ON THEME: How to Add THANK YOU Card Inserts To Your Amazon FBA Product Packaging To Provide Massive Value!

With a 164 million Amazon customers, few would argue Bezos as the key to the Internet, never fail to respond and always say thank you.

thank you letter for amazon customers
Written by Akit
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